EMAIL - TDI INFO

VWoA Compliance
From:
Sent:
Subject:
Attachments:
Audi Communications
Friday, April 08, 2016 12:00 PM
TDI informational update
Customer Letter_3-liter_Goodwill Extension.pdf
Importance:
High
Dear Audi Dealer Partners,
I know there has been a variety of TOI information coming your way the past few months. I'm writing to provide
some context as to where we are in this process and to underscore my appreciation for your patience and
support. I am as committed as I have ever been to this brand, you, our dealer partners, and our customers.
You didn't cause the issue, but you are a critical part of helping us resolve it. It's my promise to you that we will
get through this together.
As many of you know, after months of hard work developing a proposed remedy for 3.0L TOI vehicles, we
submitted to U.S. regulators our recall plan for the affected 3.0L TOI vehicles in February. It's an extraordinarily
complex process, but one in which we are making progress. Finalizing the technical solutions, having them
approved and implementing them will necessarily take some more time.
In February, we shared with you the extension of the TOI Goodwill Package to affected 3.0L customers as well
as our plan to further communicate to 2.0L customers as events allow. Since November, we've been making
floorplan assistance and maintenance payments on your affected New and Certified pre-owned inventory,
including the vehicles that had been part of the Courtesy Lease Vehicle Program. Also, effective immediately
we will remove returning TOI leased vehicles from the calculation of your 2016 Keep it Audi objectives.
We've also just extended the registration deadline for the 3.0L TOI Goodwill Package by 90 days, until July 31
and will be sending a letter to customers to let them know of the change. Please find the customer letter
attached for your reference.
Finally, we recognize that when the stop-sale is lifted, you may require additional sales and marketing support
to retail these vehicles. We are working on proposals which we will develop with the Dealer Council to help you
accelerate out of this turn. I look forward to sharing these with you in the future.
Despite this challenging time, Audi has never been more committed to the future. In March, AUDI AG
chairman, Rupert Stadler announced plans to invest more than $3.3 billion this year on future technologies and
product, some of which you saw when we met in Austin and much of which you will no doubt see on your
showroom floors in the years ahead.
In the meantime, if you have any questions or concerns, as always please do not hesitate to contact me.
Sincerely,
Scott Keogh
President
Audi of America