Dealer Letter -

Audi of America, Inc.
Audi of America, Inc.
3800 Hamlin Road
Auburn Hills, MI 48326
+1 248 754 5000
www.audiusa.com
Date: November 21, 2012
Subject: Delivering the Perfect Audi Vehicle
Dear Audi Dealer Principal, Service Manager, and Parts Manager:
On November 1, the 2013 JD Power IQS season began. This is the period of time when
customers who take delivery of a new Audi will be asked to provide feedback on the initial
quality of their vehicle.
Every day, you define a culture dedicated to selling and servicing the most stunning vehicles
in the world. As always, it is critical for all Audi dealers to take extra measures – to go the
extra mile – to ensure that each new vehicle is delivered to customers in absolute perfect
condition.
With this in mind, we ask you to pay special attention to completing any update technical
bulletins that are active on the 2013 model year vehicles in your inventory. You can quickly
identify these vehicles by using the New & CPO Inventory Open Campaign/Action Report
(found under My Dealership Reports on AccessAudi).
CODE
TOPIC
AFFECTED VEHICLES
97Y7
Vehicle Departure Deactivation & Auto
Electronic Parking Brake Software Update
2013 A6, A7, A8, S6, Q5
37H1
ECM/TCM Software Update
2013 A8, S8
48K4
Power Steering Control Unit Software
Update
2013 A4/S4, A5, A5 Cabriolet,
S5, A6, A7, allroad
97Y3
Low Beam Headlights Software Update
2013 A4, A5, A5/S5 Cabriolet,
RS5, allroad
91i8
Street View
2013 A4, A5, A5/S5 Cabriolet,
RS5, A8
We thank you for your ongoing efforts as your team embraces the spirit of
Kundenbegeisterung to ensure perfect Audi deliveries throughout the current IQS window,
and well into the future. By crafting the perfect delivery for our customers, we will continue
to create lifelong fans of the four rings.
With every mile, with every interaction, another Audi fan.
Jamie Dennis
Director, Product Quality & Technical Service
Mark Del Rosso
EVP & Chief Operating Officer