No. 242

11
Parts Information
All
D242 USA
Promotion Alert: Tequipment Summer Wheel Sets
Replaces all previous bulletin bearing this
number.
Attention:
Porsche Dealership Managers
Information:
At the start of June, Tequipment launched its largest marketing campaign designed to support Tequipment
Summer Wheel Sets through the summer season. This multi-layered campaign includes many customer
touchpoints designed to not only to help bring awareness of the benefits of summer wheel sets, but to drive
traffic to the dealership.
The marketing campaign includes the following:
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Print advertisement - Panorama, Robb Report, Excellence, 000
Aggressive SEO/SEM campaign
National email blast to over 1 million Porsche owners
Social media postings
Direct mail campaign promoting Magnesium Rim Sets (with gift) to 1,000 GT3RS and GT2RS
customers taking place in July.
To better support our dealerships during the launch of this campaign, Tequipment is pleased to announce
the release of the Summer Wheel Set Promotion!
Starting today, Tequipment will be providing a discount of up to 15% off dealer net on Summer Wheel Sets
through August 31st. This includes many of our top sellers, including summer wheel sets for the NEW
Porsche Taycan. In addition, a discount has been applied to the very popular Magnesium Rim Sets!
To simplify the Summer Wheel Set product offering, Tequipment has created an easy to use spreadsheet
that provides the following content:
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Tab for each model
Product Image
Part Number
Product Description
Corresponding Wheel Hub Set Part Number
Applicable Variants (S, Turbo, GTS, etc.)
Dealer Net Pricing
MSRP
Promotional Savings
Promotional Dealer Net
©2020 Porsche Cars North America, Inc.
June 19, 2020
Page 1 of 1
11
Parts Information
All
D242 USA
Promotion Alert: Tequipment Summer Wheel Sets
Replaces all previous bulletin bearing this
number.
Program Details & Conditions:
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•
•
•
•
•
•
Savings of up to 15% off dealer net has been applied to all summer wheel sets found in the attachment
Savings on select summer wheel sets are available through August 31st , 2020
Place orders through your normal POLARIS parts order channels
Prices in POLARIS have been changed to the “promotional sale pricing” for these part numbers
All orders will be filled on a First Come, First Serve basis
Promotional pricing is in effect until promotion ends
Program Dates: Friday, June 19th – Monday, August 31st
See the attached Excel spreadsheet for product part numbers, descriptions and thumbnail illustrations.
To open the attachment, click on the paperclip icon to the left of your Adobe Acrobat window. If the paperclip is not
visible, pass you mouse pointer over the lower part of the Acrobat window and the Acrobat toolbar should appear as
seen below.
I highly encourage you to take advantage of these special savings. This is the first time PCNA has offered a discount
on Summer Wheel Sets, and we hope to make it a seasonal program moving forward.
I thank you for your continued support of Tequipment.
Kind Regards,
Adam Miller
Tequipment, Product Manager
©2020 Porsche Cars North America, Inc.
June 19, 2020
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