DC_20DS

VWoA Compliance
From:
Sent:
To:
Subject:
Audi Communications 
Thursday, March 23, 2023 6:01 AM
VWoA Compliance
After Sales Service + Parts Newsletter
CW12 March 2023
20DS Update
All,
We are pleased to share details on a customer support program for the 20DS Safety Recall (Q3 fuel
tanks). With the change in the repair procedure, we know customers will have questions and/or
frustration when they get their vehicle back from the dealership.
 20DS Customer Support Dealer and Field Communication V2: Program details on program &
claim criteria
 20DS Field Support: Word tracks to address customer questions about why repairs were/weren’t
performed on their vehicle
For any questions on the program, please contact Bonnie Lawrence, Kris Noble, or Melissa Ball.
After Sales Performance Consulting
In 2019, Audi After Sales refreshed its express service program and launched Executive Service 2.0
under the direction of its After Sales Performance Consulting team. This new version featured an Audi
specific bay choreography and processes that were adaptable to the needs of individual dealers—
ensuring high productivity and a better fit for more of the service demand that Audi dealers typically
encounter.
Audi Indianapolis was one of the first dealers to install Executive Service 2.0, under Service Manager
Caleb Nobbe, in October 2019. Since that time, Caleb has found that Executive Service has been an
invaluable element in growing his business in terms of staffing, productivity, and profitability.
Below are several of the highlights of how ES has helped Audi Indianapolis:
1
 Executive Service has grown. Indy started with just one bay doing basic maintenance and light




skilled peripheral work, and has now grown to two bays. Additional capability now exists to
perform intermediate work to help alleviate pressure on the Main Shop and improve overall
throughput.
Executive Service has been an effective recruiting tool in filling positions of high need. Because
ES is an excellent entry point into the dealer for techs with little or no experience, Caleb has been
able to utilize the program to promote a career path within his dealership.
Four ES techs have gone on to become mainline techs
Three ES techs have moved up to apprentice/diagnostic techs
Two ES techs have moved up to Parts Consultant
Executive Service has helped the Service Department produce significantly more work.
 Executive Service accounted for over 19% of the total shop hours for 2022.
 The two ES bays each produce an average of 214 hours per month more than the average hours
of what their other bays are each turning.
 Diverting the fast turn ES work from the mainline techs has actually helped keep them more
productive.
 With the help of Executive Service, Audi Indianapolis has realized an increase of 37% in CP
Labor Hours compared to 3 years ago (2022 vs. 2019), as compared to the average lift for their
Sub-Area of 20% and Central Region of 10%.
Executive Service has improved Mechanical Labor Profitability
 Overall Gross Profit % has actually been elevated because of the relationship between entry level
tech cost of sale and Effective Labor Rate for Executive Service work.
“Adding Executive service was a game changer”
—Caleb Nobbe, Service Manager, Audi Indianapolis
“This is such a great production benefit as well and will allow us to take in more vehicles”
–Rod Ingalls, GM, Audi Indianapolis
Should you wish to implement Executive Service, please contact your AASM or ASPC. Additionally,
currently there is no charge to a dealer to install this business model through our After Sales
Performance Program.
After Sales Academy
Training 2023
Welcome to March! Read below for new courses and classes that have seats to fill!
*LIVE - Instructor-Led Training Courses – Register Today!!
Effective Service Consulting (710342): Through the lens of the Service Core Process, you
will examine your customer's expectations and emotions at each step, and practice delivering
a Customer-Centric service experience. This course makes heavy use of skills practice.
This is a required class for Service Consultant Specialists. There are open seats available in
the live classes below. By registering early, you can take advantage of in-market class
offerings and save on travel expense! Review with your Manager and register today!
Effective Service Consulting:
 March 23rd and 24th (Davie Learning Center): 7 seats available
 March 20th and 21st (Atlanta Learning Center): 8 seats available
Web-Based Training, CSI video Series
2
Updated! Group Retail Portal for Dealer Employees/Dealer Extranet Administrators
(718GRP/718GRPEA): These trainings cover the actions of the Audi Information Technology Group
(IT) to implement the Group Retail Portal, and the steps that are taken to insure proper registration of all
dealer users. Beginning in April 2023, ElsaPro access will be through the GRP. If you have yet to
register on the GRP, this course will assist you in the process.
New! Warranty Common Claiming Errors: Missing Photos (750236M2): In our continuing
series on common warranty claiming errors, we take a quick look at examples where missing photos
make all the difference!
For more information, please contact your local After Sales Facilitator, Regional Training
Specialist, email the [email protected], or Amanda Porter ([email protected])
2023 Twin Cup
Round 2 Testing now Open!
Round 2 is now OPEN! You have until March 19th to complete Round 2 testing to qualify for
the National Finals in June. You can access the test online here or through iAudi by clicking on
App Links > Service > Audi Twin Cup Challenge.
Please note: You MUST click “submit” in order for your answer to be recorded. For timed
questions, if an answer is selected, but you do not click “submit” before time runs out, your
answer will not be recorded.
Bonus Points will be awarded again. Complete Round 2 testing in the first week to earn the
most bonus points available.
 Week 1 (Feb. 27-Mar. 5): 4 percentage points
 Week 2 (Mar. 6-12): 2 percentage points
 Week 3 (Mar. 13-19) 0 points
Don’t miss out on this great opportunity to compete among the best of the best. In
addition to a coveted spot at the World Championships, 2023 Twin Cup is also offering:
 Prizes for completing Round 2 Testing
 In-Person National Finals the week of June 5th in Orlando, FL
3
 Technicians/Shop Foreman who advance to the National Finals have the
opportunity to earn Audi Diagnostic Technician (ADT) certification
 World Finals will be held in Munich, Germany the week of July 10th
The annual 2023 Twin Cup Challenge is an opportunity for
Audi Technicians, Shop Foremen and Service Advisors to
put their skills on display and engage in friendly competition
with their peers from across the country. New this year, we
are incredibly excited to open the competition up to Audi
Brand Specialists & Technologists to represent Sales. Here
is the new equation for our future competitions: After Sales +
Sales = Twin Cup!
After two preliminary rounds, finalists advance to the National Finals to compete in-person for
the title of National Champion. Finalists will be presented with practical, hands-on challenges
to determine who stands out from the rest of the competition. Our group of National
Champions, comprised of teammates from both Sales and Service, will go on to represent
Team USA at the 2023 Twin Cup World Championship in Europe.
We strongly encourage all eligible Audi Technicians, Shop Foremen, Service Advisors, Audi
Brand Specialists and Technologists to participate in the 2023 Twin Cup Challenge and
showcase your skills and product knowledge.
Please continue to check the registration website for more information and be sure to join our
Facebook group page for the latest news and updates! For additional information on Twin
Cup, visit Top Service Process Guide and click on the Audi Twin Cup page, under Service.
In addition, you can reach out to Mollie Hughes at [email protected] with any
questions you may have.
Good luck!
ElsaPro Update
Important Reminder:
ElsaPro Will Be Accessed Through Group Retail Portal
(GRP)
As announced previously, ElsaPro will have a new way to log in beginning April 2023. Start signing up for
GRP now to ensure you are able to access ElsaPro when the switch is complete. Note: This does not
affect Elsa2Go.
Register for GRP
Please click here for the detailed steps to complete registration.
1. First, follow instructions starting on page 2 for “Reset Password”.
2. If you do not receive an email, follow steps starting on page 6 for GRP self-registration.
Enable TOTP after Registration
Temporary One-Time Password (TOTP) is required as part of the 2-Factor Authentication (2FA)
to access ElsaPro.
1. Once you have successfully registered for GRP, your dealer Administrator will enable
TOTP on your account.
4
2. You will receive an email to complete the TOTP setup. The link in the email will expire
after 24 hours. You can find more details about registering for TOTP and 2FA here.
3. After 2FA is setup for your GRP account, you will need to enter a security code from an
authenticator/code generator into GRP before you can access any application in GRP
that requires 2FA.
Administrators: Initiate TOTP for each person who will need access to ElsaPro.
Additional Resources
 Dealer User Registration (Web Based Training)
 GRP Administrator (Web Based Training)
If you have questions or concerns, please contact the IT&S Service Desk at (248) 754-HELP / (248) 7544357 or [email protected].
Audi Tire Center
$100 off Audi Original Tires
From March 15–May 31, 2023, offer customers $100 off a set of four eligible
Audi Original Tires. AO and RO1 tires from Bridgestone, Continental, Dunlop,
Goodyear, Michelin, and Pirelli are eligible for this offer. Tires must be installed
by June 7, 2023.
This promotion can be combined with the following national offers:
 LIMITED TIME ONLY Bridgestone $70 Visa Prepaid Card | Up to $170
Savings on a set of 4 tires when combined (Specific Model Lines) |
March 15 – March 31, 2023
 LIMITED TIME ONLY Pirelli $80 Visa Prepaid Card | Up to $180
Savings on a set of 4 tires when combined (Specific Model Lines) |
March 15 – April 2, 2023
Program Details
Audi Elite Incentive
2023 Audi Elite Q1 Incentive Ends This Month
The first quarter of Audi Elite is almost over. Don’t miss your opportunity to claim one of the prize spots!
To qualify for the quarterly prizes, dealers must achieve 3 out of 4 best practice requirements and hit their
qualifiers and purchase objectives. Winning Parts Managers and Service Managers will earn rewards
valued up to $1,500 that include trip experiences, electronics products, and more on the Audi Rewards
Platform. Service Consultants also have the chance to earn quarterly rewards valued up to $500.
Standings are updated weekly and can be viewed in the promotions tracker on Audi Tire Center through
AccessAudi.com.
5
Haven’t achieved 3 out of the 4 Audi Elite qualifiers listed below? Purchase one set of 4 Build-toOrder wheel and tire packages and receive credit for one qualifier not met. Build-to-Order packages are
non-returnable and must ship by March 31, 2023 to qualify. Please refer to the attached Build-to-Order
sell sheet for a list of eligible SKUs. Please note, this bonus qualifier is only valid on one set of BTO
assemblies.
Audi Elite Qualifiers
 Have an active Online Tire Store
 Be enrolled and active on AOR, with at least 50% of purchases generated through AOR
 Maintain an average share of 40% or higher
 Utilize the Dynamic Retail Selling Guide® (DRSG™) by performing an average of 40 searches
per month
Program Details
Ending Soon! IMSA Michelin Pilot Challenge
Here’s your chance to win a trip to the WeatherTech Raceway Laguna Seca in Monterey,
California! From January 1–March 31, 2023, Parts Managers and Service Managers who
purchase and sell the most eligible OEM, OEA, and WIN Michelin tires have the chance to
earn a trip to the IMSA Michelin Pilot Challenge, May 12-15, 2023. Standings are updated
weekly on the promo tracker, which can be found on the homepage of the Audi Tire Center
through AccessAudi.com.
Program Details
Formula 1 Austin Grand Prix
March 1st – May 31st
From March 1–May 31, 2023, Parts Managers and Service Managers who achieve their assigned
objective on OEM, OEA, and WIN Pirelli tires have the chance to win a trip to the 2023 Formula 1®
Grand Prix in Austin, Texas, October 20-23, 2023!
Program Details
Audi collection
6
Embrace spring—and your love for Audi—by shifting your attention to the new line up from Audi
collection. From stylish apparel to must-have accessories, give your customers the chance to enhance
their spring travels with a selection of new lifestyle merchandise. Shop our new arrivals today.
Shop Now
STAY CONNECTED
Audi of America | 2200 Woodland Pointe Ave, Herndon, VA 20171
Unsubscribe [email protected]
Update Profile | Constant Contact Data Notice
Sent by [email protected]
7