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Original Publication Date: July 5, 2023
To:
All Lexus Dealer Principals, General Managers, Service Managers and Parts Managers
Carma Tagging
TMNA has worked with Carma Project, Inc. on a tagging program for Takata recalls in certain “Zone A” areas in an effort to increase
completions in higher risk locations. Carma uses license plate reading technology to determine if a vehicle may have an open recall. When a
vehicle with an open recall is found, Carma drivers print out and place a tag on the vehicle they encounter advising the driver of the recall and
the need to get the vehicle repaired. Carma recently changed its tagging platform, enabling it to offer expanded tagging through Carma
“affiliates” in more locations in the U.S. TMNA has decided to evaluate this new platform by specifying other “Targeted Recalls”, listed below,
for tagging. Examples of the tags are shown below.
Carma Tagging Campaigns
Lexus Takata Tagging Campaign Codes:
Takata Tagging Locations: CA, FL, TX (generally in major metropolitan areas within these states) and PR
ELG
GLG
GLH
HLA
JLI
JLJ
JLK
Lexus Targeted Recall Tagging (Non-Takata):
Takata Tagging Locations: US (generally in major metropolitan areas) and PR. Specific locations are determined by Carma as it expands its
“affiliate” program.
Campaign
Model, Model Year and Title
JLL
2008 – 2019 Model Year LX570 – Front Seatbelt
Sample Tags:
We are providing this information should a Lexus owner ask questions about the tagging process. Thank you for your cooperation.
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