Audi Part Labels

CAMPAIGN PARTS BULLETIN – FOR IMMEDIATE DISTRIBUTION
DATE
TO
August 10, 2020
Dealer Principal, Sales Manager, Service Manager, Parts Manager,
Warranty Administrator
CAMPAIGN
Recall Reminder Part Labels
MARKET(S)
United States
PARTS INFORMATION
Audi Group Customer Protection is implementing “piggy back” labels
to apply to parts purchased by Independent Repair Facilities (IRF) or
D-I-Y customers. These labels provide an important reminder to take
action, check for open safety recalls, and schedule service at your
dealer.
“Piggy back” style labels include a secondary layer which will allow an
IRF to attach a secondary label to the RO for their Audi customers.
Application:


Place labels on parts for IRF or D-I-Y customers.
Labels must not cover bar codes and other important messaging
already detailed on parts or part packaging.
Benefits:




When used consistently, can help drive customers to your
dealership for recall work increasing service and parts revenue.
Increases recall awareness and completion rates.
Helps locate hard to reach customers impacted by safety recalls
such as the Takata Airbag Recall.
Builds trust and promotes customer safety.
Allocation:


Initial allocation will be received week of August 10th and includes
a bundle of 50 labels free of charge.
Labels are available for reorder in packs of 50 from the
Compliance Label Ordering Portal on accessaudi.com.
o Part ID - AUWHPRTLBL_PKG
IMPORTANT REMINDER ON VEHICLES AFFECTED BY SAFETY & COMPLIANCE RECALLS
New Vehicles in Dealer Inventory: It is a violation of Federal law for a dealer to deliver a new motor vehicle or
any new or used item of motor vehicle equipment (including a tire) covered by this notification under a sale or
lease until the defect or noncompliance is remedied. By law, dealers must correct, prior to delivery for sale or
lease, any vehicle that fails to comply with an applicable Federal Motor Vehicle Safety Standard or that
contains a defect relating to motor vehicle safety.
Pre-Owned Vehicles in Dealer Inventory: Dealers should not deliver any pre-owned vehicles in their inventory
which are involved in a safety or compliance recall until the defect has been remedied.
IMPORTANT! To ensure that ALL of your personnel are aware of this action before receiving questions from any customer, please share this information with ALL personnel
who have campaign-related responsibilities, including service writers, technicians, parts employees, warranty administrators, etc. See the campaign circular on Elsa for the
most current repair information. Refer to the campaign circular for complete repair and claiming instructions.
Campaign Parts Bulletin