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VWoA Compliance
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Audi Communications 
Thursday, January 26, 2023 6:30 AM
VWoA Compliance
After Sales Service + Parts Newsletter
CW04 January 2023
Service Loyalty Bonus Help Desk
Dealer Partners,
To make sure your experience with the Service Loyalty Bonus portal is as seamless as possible, we have
a full time Dealer Help Desk!
 For any data-related questions, please click “Contact Us” at the bottom of the page, in the portal,
or email [email protected]
 The Help Desk is open from 9 AM to 5 PM EST, Monday to Friday
 Inquiries will be reviewed and responded to within 24 to 48 business hours
Please reach out to your field representatives with any questions.
-Audi After Sales
Alternator Support Program
Dealer Partners,
A couple of friendly reminders regarding the Customer Support Program:
 The Alternator Loaner Support Program applies to all models years of vehicles affected – whether
or not still under warranty
 Customers may take advantage of a $2,000 incentive towards the purchase or lease of a new
Audi. This incentive is incremental to any other eligible and applicable incentives currently inmarket. Please see bulletin A22UCOP2 for further program details.
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The complete dealer communication can be found here.
-Audi After Sales
2023 Twin Cup
Let the Competition Begin
Want to compete in the 2023 Twin Cup Challenge, but haven’t registered? It’s not too late!
Registration will remain open until Jan. 29th when Round 1 Testing concludes. Register now and
complete Round 1 Testing for a chance to compete at the National and World Championships. Signup
here or through iAudi by clicking on App Links > Service > Audi Twin Cup Challenge.
Don’t miss out on this great opportunity to compete among the best of the best. In addition to a coveted
spot at the World Championships, 2023 Twin Cup is also offering:
 Prizes for completing Round 1 and Round 2 Testing
 In-Person National Finals the week of June 5th in Orlando, FL
 Technicians/Shop Foreman who advance to the National Finals have the opportunity to earn Audi
Diagnostic Technician (ADT) certification
 World Finals will be held in Munich the week of July 10th
Please make sure you register for the correct competition category. Any participant who completes the
incorrect test may be disqualified.
Service = Service Consultants
Technology = Technicians & Shop Foreman
Sales = Audi Brand Specialists & Technologists
The annual 2023 Twin Cup Challenge is an opportunity for Audi
Technicians, Shop Foremen and Service Advisors to put their skills
on display and engage in friendly competition with their peers from
across the country. New this year, we are incredibly excited to open
the competition up to Audi Brand Specialists & Technologists to
represent Sales. Here is the new equation for our future
competitions: After Sales + Sales = Twin Cup!
After two preliminary rounds, finalists advance to the National Finals
to compete in-person for the title of National Champion. Finalists will be presented with practical, handson challenges to determine who stands out from the rest of the competition. Our group of National
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Champions, comprised of teammates from both Sales and Service, will go on to represent Team USA at
the 2023 Twin Cup World Championship in Europe.
We strongly encourage all eligible Audi Technicians, Shop Foremen, Service Advisors, Audi Brand
Specialists and Technologists to participate in the 2023 Twin Cup Challenge and showcase your skills
and product knowledge.
Please continue to check the registration website for more information and be sure to join our Facebook
group page for the latest news and updates! For additional information on Twin Cup, visit Top Service
Process Guide and click on the Audi Twin Cup page, under Service.
In addition, you can reach out to Mollie Hughes at [email protected] with any questions you
may have.
Good luck!
After Sales Academy: Training 2023
Happy New Year! Welcome back to another busy and exciting year of After Sales Training! We hope you
and yours enjoyed a healthy and happy holiday, and are ready to dive into the 2023 training year!
Certification 2023
New! We are happy to present our re-designed training Certification Path for 2023! There are a number
of enhancements to After Sales certification, but below are some of the highlights. Full details are
available in the 2023 Certification and Training Program Guide.
 Simplified training and dealer-focused, career development paths with logical skill progression
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Reduction of certification load with tenure
Removal of management classes from non-management Master Level
Introduction of the Master Guild for next-level career growth
Required courses for certification now listed on each employee’s CRC page to minimize
the “guess-work” of yearly class scheduling
 New Hires:
 Two-day in-person Audi Brand Experience (601492) course completion is required
within first six months
 Reduced quarterly continuous learning content allows focus on foundational skills
 Q4 hires (October 1 – December 15, 2023): annual certification requirement limited to
Associate Level 1 (or ABS New Hire level)
New Courses in Q1 2023
Virtual/In-Dealer/Instructor-Led Training
 The EV After Sales Experience (710522) Virtual Training course will allow after sales personnel
to explore the tangible and intangible elements of EV technology as it pertains to Audi Service
customers. By doing so, employees can anticipate, prepare for, and meet customers’ needs in
ways that surpass customer expectations, foster trust and confidence, and deliver a unique EV
owner experience.
 The Talent Development Workshop (720133) will be a two-day management workshop offering
best practices and peer discussions on the topics of talent screening and acquisition, assessing
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dealer personnel needs, employee motivation, training and development, and career/succession
planning.
 Audi Insight delivers results from our service customers based on Segments, or model year
categories. Have you wondered if a Segment 3 customer has different expectations than
Segment 1? The answer is YES, and is one of the topics discussed in a soon-to-be released VT,
Driving CSI Results: Service Consultant OSAT (710422).
Virtual Training, Web-Based Training, CSI video Series
 Audi Ownership Experience Insights Series (718151M1-M4): The current 4 plus 1 WBT series
provides a concise overview of the service experience. Each course provides a process overview,
establishes the customer's expectations, and then defines the process. The Service Core Process
Insight courses build from the existing content with a stronger connection to how the learner can
deliver a customer-centric experience.
 Audi Warranty - Top Service – Level 1 & 2 (750122M1-M2): This two-part virtual training course
covers repair order documentation and making the appropriate notifications. This process
includes the repair order and invoice, evidence from warranty/other litigation proceedings, and
appropriately verifying a customer’s concerns. Participants will also learn how to manage
unverified customer concerns, and how to handle customer complaints effectively.
 New! Booking for Audi Warranty (750235): Do you have a new Warranty Administrator or need
a refresher course? This self-study, web-based training program is designed to guide new, Audi
Warranty Administrators through best practices for warranty booking and locating correct labor
operations.
 New! Audi Customer Experience Quick Tips (718146 M11-15): When is it wise to call and text
a customer? Why is a Tech Video Walk-Around so important to building trust? Who is the Roving
Reporter, and when is he coming to your dealership to do a CSI interview!?! Head on over to the
Academy Video Portal on iAudi to view our latest series, or click on the link below to watch the
Roving Reporter! Audi Roving Reporter (718150M1)
*LIVE - Instructor-Led Training Courses – Register Today!!
The following courses still have room for additional attendees! Review with your Manager and
register today!
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Class 1 - Effective Service Consulting February 7th and 8th Golden, CO
Class 2 – Effective Service Consulting February 21st and 22nd Chicago, IL
Class 3 – Effective Service Consulting February 23rd and 24th Chicago, IL
Class 4 – Effective Service Consulting March 21st and 22nd Ft Lauderdale, FL
Class 5 – Effective Service Consulting March 23rd and 24th Ft. Lauderdale, FL
Class 6 – Effective Service Consulting March 23rd and 24th Chicago, IL
Class 7 – Effective Service Consulting March 21st and 22nd Livermore, CA
For more information, please contact your local After Sales Facilitator, Regional Training
Specialist, email the [email protected], or Amanda Porter ([email protected])
Elsa2Go
Elsa2Go and Universal Pricing Guide
Kick off 2023 with Elsa2go and UPG
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Why should I use Elsa2Go?
Elsa2Go is a multi-platform digital service tool for advisors and technicians. It contains the
same information you would find in ElsaPro and much more, such as automatic warranty
calculations, i-Wire, Audi Care Plan information, DMS integration with CDK and Dealertrack
and the Universal Pricing Guide (UPG) integration!
All information is provided at a glance, designed to support you through the service core
process - on any tablet (Android and iOS) or desktop computer & browser (Chrome and
Firefox).
How do I get started?
Elsa2Go and UPG Integration with ACMS Support Materials
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The following Elsa2Go and UPG reference materials are located in the Elsa2Go Help
Section:
 Training Courses and Webinars
 User Guides
 Frequently Asked Questions
 What’s New
If you have any questions, please contact us at [email protected].
Audi Tire Center
Audi Elite Incentive
January 1st – December 31st
Throughout 2023, Parts Managers, Service Managers, and Service Consultants will compete for the
chance to achieve Audi Elite status and to earn quarterly rewards and year-end grand prizes. Loyal Audi
Tire Center dealers who consistently meet or exceed their goals and demonstrate excellence in tire sales
will be rewarded. Dealerships will be placed into three competitive groups based on daily RO data.
Dealers who achieve 3 out of 4 best practice requirements and who hit their qualifiers and purchase
objectives each quarter can win quarterly and/or year-end rewards. Q1 Audi Elite goals are being
finalized and will be loaded on the site by the end of January.
Program Details
Audi Elite Q4 & Grand Prize Winners!
We are pleased to announce the winners of the 2022 Audi Elite Q4 and year-long grand prize incentives!
Each winning dealership will be contacted by their Dealer Tire account manager to advise you how you
can redeem your tokens for prizes on the Audi Rewards platform. Congratulations to all of the winners
and best of luck to everyone in this year’s Audi Elite incentive.
Service Consultant Q4 Winners
Parts Grand Prize Winners
Service Grand Prize Winners
Parts Q4 Winners
Service Q4 Winners
IMSA Michelin Pilot Challenge
Here’s your chance to win a trip to the WeatherTech Raceway Laguna Seca in Monterey, California!
From January 1–March 31, 2023, Parts Managers and Service Managers who purchase and sell the
most eligible OEM, OEA, and WIN Michelin tires have the chance to earn a trip to the IMSA Michelin Pilot
Challenge, May 12-15, 2023.
Program Details
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$100 Instant Rebate
January 1st – 31st
This January, customers can save $100 instantly on a set of four eligible Bridgestone,
Michelin, or Pirelli OEM, OEA, and WIN tires. Tires must be installed by February 7,
2023. Dealers can enter their claims online to receive a $100 reimbursement. Dealers
will be reimbursed via EFT payment in February from VWGoA Accounting.
All claims must be submitted by February 7, 2023, in order to receive reimbursement.
Program Details
*Pricing is subject to change,
please visit Audi Tire Center website
for latest pricing and updates
Sell Sheets (Featured Announcements)
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