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VWoA Compliance
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Audi Communications 
Thursday, January 12, 2023 6:30 AM
VWoA Compliance
[From: External] After Sales Service + Parts Newsletter
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CW02 January 2023
2023 Audi Care Pricing Changes
Dealer Partners,
We are pleased to announce changes to the 2023 Audi Care Program and Audi Care Incentive Payout
Plan. Both Audi Care incentive and the updated Audi Care pricing went live on January 5, 2023. These
changes will apply to all model year vehicles.
REMINDER: Pricing changes cannot be made to previously sold or committed contracts.
2023 Audi Care Program Pricing:
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2023 Audi Care Incentive Program:
The 2023 Audi Care Incentive Program will pay $25 spiff per contract sold for all model and model year
vehicles. The incentive is paid to contract sellers on their Audi debit card. A contract seller must select
their last name in the “contract seller” section in ACMS when creating the contract, AND be a registered,
active user of Audi Academy CRC (Certification Resource Center). All required training courses must be
completed to be eligible to sell Audi Care.
Please reach out to your field team or Audi Care Helpdesk ([email protected]) if you have any
questions.
Sincerely,
After Sales, Service Operations
Audi of America
Incentive Program Fine Print:
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Any unit found to be reinstated and/or contract cancellation may result in the incentive being charged back.
Any unit found sold more than MSRP may result in the incentive being charged back.
Incentive will be awarded after the end of every sales month.
Area Sales Managers and Area After Sales Managers will receive a monthly incentive payout update to track
performance.
Compatible with all other incentive programs.
In rare cases, if a confirmed contract seller is inactive when the payout is processed, Audi is able to reprocess the
payout amount when the seller’s status becomes active. Funds cannot be redistributed to someone else.
Support for Customers Affected by Alternator Back-order
Dealer Partners,
Audi of America (AoA) is pleased to announce the following programs designed to support customers
affected by the alternator back-order.
Audi Branded Loaner Support
Effective immediately, as of 12/22/2022, Audi of America will reimburse the cost to provide Audi branded
loaner support to customers affected by alternator failures and awaiting parts replacement.
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In order to qualify for this reimbursement, the following conditions must be met:
 The loaner need must be due to a parts delay for the alternator.
 The loaner must be a branded Audi vehicle, sourced internally or through Audi on demand.
 Reimbursement amount may not exceed $30.00 per day.
To claim this reimbursement, please follow the SAGA claiming instructions to the below:
Audi Warranty may review claims for accuracy. Documentation of loaner support must be retained with
the repair order. Any claim that does not meet the above criteria will be charged-back.
Alternator 3.0L Customer Outreach Program
Alternately, customers may take advantage of a $1,000 incentive towards the purchase or lease of a new
Audi. This incentive is incremental to any other eligible and applicable incentives currently in-market.
Please see bulletin A22UCOP2 for further program details.
Alternator Dealer Inventory Assistance Program
Dealer taking affected customer vehicles in on trade and placing them in dealer inventory are eligible for
Inventory Assistance until such time as remedy parts are available. These vehicles will receive support of
2% of actual MSRP per month. Please see bulletin A22UINV9 for further program details.
Please reach out to your field representatives with any questions.
2023 Twin Cup
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Let the Competition Begin
It’s the challenge we look forward to every year, 2023 Twin Cup has officially begun!
Round 1 testing began on Jan. 9th and will be available until Jan. 29th at 11:59PM EST. If you’ve not yet
registered, we encourage you to head over and sign up immediately. Signup here or through iAudi by
clicking on App Links > Service > Audi Twin Cup Challenge.
Please make sure you register for the correct competition category. Any participant who completes the
incorrect test may be disqualified.
Service = Service Consultants
Technology = Technicians & Shop Foreman
Sales = Audi Brand Specialists & Technologists
As the saying goes, “It pays to finish first”. Complete Round 1 testing in the first week to earn the
most bonus points available.
 Week 1 (Jan. 9-15): 8 percentage points
 Week 2 (Jan. 16-22): 4 percentage points
 Week 3 (Jan. 23-29): 0 points
Don’t miss out on this great opportunity to compete among the best of the best. In addition to a
coveted spot at the World Championship, 2023 Twin Cup is also offering:
 Prizes for completing Round 1 and Round 2 Testing
 In-Person National Finals with 1 guest
 Technicians/Shop Foreman who advance to the National Finals have the opportunity to
earn Audi Diagnostic Technician (ADT) certification
The annual 2023 Twin Cup Challenge is an opportunity for Audi
Technicians, Shop Foremen and Service Advisors to put their skills
on display and engage in friendly competition with their peers from
across the country. New this year, we are incredibly excited to open
the competition up to Audi Brand Specialists & Technologists to
represent Sales. Here is the new equation for our future
competitions: After Sales + Sales = Twin Cup!
After two preliminary rounds, finalists advance to the National Finals
to compete in-person for the title of National Champion. Finalists will be presented with practical, handson challenges to determine who stands out from the rest of the competition. Our group of National
Champions, comprised of teammates from both Sales and Service, will go on to represent Team USA at
the 2023 Twin Cup World Championship in Europe.
We strongly encourage all eligible Audi Technicians, Shop Foremen, Service Advisors, Audi Brand
Specialists and Technologists to participate in the 2023 Twin Cup Challenge and showcase your skills
and product knowledge.
Please continue to check the registration website for more information and be sure to join our Facebook
group page for the latest news and updates! For additional information on Twin Cup, visit Top Service
Process Guide and click on the Audi Twin Cup page, under Service.
In addition, you can reach out to Mollie Hughes at [email protected] with any questions you
may have.
Good luck!
Elsa2Go
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Use Elsa2Go & UPG to sell Audi Care/Audi Care Select Plans
Please forward this communication to your service advisors and parts consultants.
As a reminder, you can start selling Audi Care/Audi Care Select Plans on service lane using
Elsa2Go and UPG.
Elsa2Go shows active, inactive and eligible care plans on the Vehicle Summary Page under
the new “Contracts & Subscriptions” section.
UPG shows eligible care plans in the new “Contracts” section. Simply select the Care Plan and
initiate the purchase through the UPG Shopping Cart.
Reminder - UPG Dealer Admin - Action Required
Dealers currently using UPG:
In UPG Admin under the “Taxes & Fees” section, select the checkbox next to the “contracts to
apply taxes to Care Plans. No other action is necessary.
Dealers not using UPG:
If you are not using UPG for maintenance, but would like to use it to sell Care Plans only and or
to use UPG to determine what maintenance services are due, you must set up UPG Admin as
follows:
 In the Contract Setup section, select “No” to turn off pricing for Factory Recommended
Services and Additional Services
 Only Audi Care Plan and Dealer Tire prices will display in UPG
 Complete the following sections in order to provide accurate information to your
customers:
 Email/Print Settings – ensure the printed and emailed quotes are specific to your
dealership
 Default Labor Rates/Parts Prices (for CDK and Dealertrack DMS Integration
Only)
 Taxes & Fees - select if taxes should apply to Care Plans selected for purchase
Elsa2Go and UPG Integration with ACMS Support Materials
The links below provide you with detailed information about the Elsa2Go/UPG Integration with ACMS, as
well as frequently asked questions.
 Elsa2Go and UPG Integration with ACMS Features Guide
 Elsa2Go and UPG Integration with ACMS Frequently Asked Questions
If you have any questions, please contact us at [email protected].
Audi Tire Center
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Audi Elite Incentive
January 1st – December 31st
Throughout 2023, Parts Managers, Service Managers, and Service Consultants will compete for the
chance to achieve Audi Elite status and to earn quarterly rewards and year-end grand prizes. Loyal Audi
Tire Center dealers who consistently meet or exceed their goals and demonstrate excellence in tire sales
will be rewarded. Dealerships will be placed into three competitive groups based on daily RO data.
Dealers who achieve 3 out of 4 best practice requirements and who hit their qualifiers and purchase
objectives each quarter can win quarterly and/or year-end rewards.
Program Details
IMSA Michelin Pilot Challenge
Here’s your chance to win a trip to the WeatherTech Raceway Laguna Seca in Monterey, California!
From January 1–March 31, 2023, Parts Managers and Service Managers who purchase and sell the
most eligible OEM, OEA, and WIN Michelin tires have the chance to earn a trip to the IMSA Michelin Pilot
Challenge, May 12-15, 2023.
Program Details
$100 Instant Rebate
January 1st – 31st
This January, customers can save $100 instantly on a set of four eligible
Bridgestone, Michelin, or Pirelli OEM, OEA, and WIN tires. Tires must be installed
by February 7, 2023. Dealers can enter their claims online to receive a $100
reimbursement. Dealers will be reimbursed via EFT payment in February from
VWGoA Accounting.
All claims must be submitted by February 7, 2023, in order to receive
reimbursement.
Program Details
Reduce Reconditioning Costs with CPO Rebates
Don't miss this opportunity to reduce reconditioning costs on CPO vehicles at your dealership. When you
purchase and install select OEM and OEA tires on your CPO vehicles, during the reconditioning process,
your dealership will earn CPO rebates ranging from $5 to $15 per eligible tire. In addition, these tires will
come with complimentary 24-month road hazard coverage for your customers. For more details and a
complete list of eligible SKUs, go to the CPO Tire Rebates link in the Realize Program benefits section of
Audi Tire Center through AccessAudi.com.
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*Pricing is subject to change,
please visit Audi Tire Center website for latest pricing and updates
Sell Sheets (Featured Announcements)
Audi Collection
Our sale section is fully stocked with newly marked-down products. From jackets and tees to hats and
accessories, now is a great time to re-stock your shelves after the holidays. Shop now while supplies last!
Shop Now
STAY CONNECTED
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